Marketing Tools

Complementary products - Suggest related products, using 'people who bought this also bought...' or by setting up links yourself, such as batteries offered with portable electrical devices. Complementary products you set up can be sold at special or discount prices.
Kits and Bundles - Set up groups of products that can be purchased with one click whilst maintaining stock levels on the individual items.
Recently Viewed - Let visitors easily go back to products they have been looking at by providing links to recently viewed products.
Featured products and special offers - Promote your favourite products by highlighting them as visitors navigate through your site. Full design flexibility for laying out these offers and unlimited options, such as offers such as deal of the day, clearance items, recommended products, etc.
Best sellers and top products - Llist your top selling products automatically. Options include top products overall, by category or by product value (such as manufacturer). This works in a similar way with most viewed products.
Loads of search options - by price range, by application. Let your customers navigate to your products in as many ways as desired.
Randomly rotate your featured products - Set a number of different products to appear as featured in the same place on the site and with every refresh the product displayed will change. See which has the highest click-through rate.

Send personalised bulk emails addressed to named individuals in glossy HTML or plain text format
Personalise emails according to site usage and purchase history. Personalised emails generate high click-through and conversion rates. A notable success story was of a store owner sending an email informing of an upgrade product to buyers of the previous model and getting a 35% response (Site reporting allows you to know which ad generates an order).
Use specific pricing in your emails relevant to B2B customer groups
Collect details for an email newsletter from visitors who have not made a purchase.
Send coupons in your bulk emails (see below)
Use third party email tools if you prefer

Send out coupons to give percentage or a fixed amount discounts. Coupons can be individually numbered and single or multiple use. A time period for validity can be set.
Coupons specific to category of product, product value, (i.e. manufacturer) or individual items
Add coupons to hyperlinks - You can also place hyperlinks on your site or emails that will automatically trigger the coupon discount, so all the customer has to do is click a link!
Track coupons and gift certificate usage and set minimum order value for coupons to be used.
Create single use coupons in batches - and export coupon codes in CSV format for use in other applications, such as printed mail shots. A great way to get people to come to your website.
Sell gift certificates on your site - all the features associated with coupons above, are provided. Gift certificates can be for specific items or can have monetary value that allows part redemption, with the balance carried forward to the next order. Track gift certificate use and see how many outstanding (as yet unredeemed) certificates are in circulation.

Plug code from third party affiliate schemes into your Evolve shopping cart
Track your affiliate performance using the built-in Evolve reports
Establish your own affiliate scheme using third party software linked to your online store.
ROI tracking of online advertising spend on Google and Overture is a new module coming to Evolve
Use Evolve site reporting to refine your site - See which of your promotions and offers appeal the most to your customers, see which products have the highest conversion rate and those with the lowest to amend your site accordingly.

Wish list or request a quote - Customers may not wish to make a purchase straight away or may want someone else to buy the item for them. The wish list or saved quote can be easily sent to other people who can log on and convert the quote to an order. See online store functionality
Set free delivery 25% over average order value to encourage your customers to buy more.
Start a privilege scheme for regular customers so that they can log on and get extra discounts and special offers.
Email a friend links can be put on your site so that with one click a visitor can refer their friends to a particular page on your site.