Search Engine Optimised

Better than a hand built HTML site.

  • The structure has all been coded correctly following best practice so the site produced with Evolve will be 100% search engine friendly.
  • Create hundreds of search engine friendly pages after simply uploading a spreadsheet.
  • Format a page to make it perfectly search engine optimised and then apply these styles across sections of your site instantly.
  • Get keyword density absolutely right - Use the Evolve tags to dynamically insert keywords into the content of your pages.
  • Site structure and navigation will build page prominence . It is easy to insert links to other sections in your site, such as on a product page linking to all other products in the same sub category. These links are dynamically updated. The more incoming links a page has the higher it will appear on the search engines.

HTML pages with their own title and meta tags.

  • Every page on the site has its own title and meta tags . (Title tags are very important for the search engines).
  • Create the title and meta tags from product database fields , saving work in manually entering this information. e.g. Buy <product name> at low prices.
  • Uploading new catalogues does not change the URL's of pages as long as the product name stays the same. (With competing software ID numbers are used meaning uploads change page names causing inaccurate data in the search engines).
  • Every product on your site has its own page . Visitors who are looking for a specific product will then find your page in the search engines. These are 'gold' visitors who are very close to a buying decision.

Create hundreds of friendly search engine pages

  • Every field in your product database can be used to create search engine friendly pages - Uploading a spreadsheet with 100 products in 10 categories will immediately create a site with 140 plus pages.
  • Create dozens of other pages based on other values in your spreadsheet , such as manufacturer. This allows you to target a wide range of keywords. Creating these pages takes minutes as they are generated from the database.
  • Use templates to add richness to your site without the effort of writing full descriptions for each product. For a simple example see www.fussfreesales.co.uk . On the product detail pages standard content has the category, sub category, product name, manufacturer and part number inserted within it to achieve the right keyword density and repetition.

Cool tools to make it better

  • Sitemap automatically created and updated Insert a site map tag on your site and a list of links will be dynamically created to all the category and sub category pages on your site. These links are automatically updated as pages in the site change. Site maps are loved by search engines and are a good way of making sure every page in the site is spidered.
  • Top Searches Page - Link text increases relevancy for the search engines. Evolve allows you to create pages, that the search engines see as static and spider, that are in fact results pages for a free text search. Repeating the search term on the resulting page will give it the right keyword density and prominence.

Proven track record

  • Our search engine optimisation has been developed and refined over a long period . Enhancements have been made throughout this process to make the Evolve webstore software 100% completely search engine friendly

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